Today's Reading

The Sustainability Scorecard—this book and the metrics—is about how to do better things (i.e., sustainability) better (i.e., profitably). In this book, we explore sustainable product design and scaling green innovations profitably through reducing operating costs, expanding market share, creating new service lines, and—our main focus area—transforming supply-chain and sourcing models to drive the most consistent and highest long-term value. We will show you not only that it can be done but that it's already being done by leading-edge firms all over the world. Our sustainable and profitable vision for the world is already coming to fruition with innovative start-ups using the Sustainability Scorecard to come up with unexpected solutions to some of our most pressing environmental problems:

* The creation of the first-ever carbon-negative vodka—its production removes more carbon dioxide from the environment than it consumes

* The development of artificial photosynthesis to produce ammonia more efficiently, not only for use as fertilizer but also in the creation of sustainable fuel cells

* The use of worms to remove contaminants from wastewater, resulting in a 91% reduction in GHG emissions in local wastewater treatment facilities

What's more, we will explore the green chemistry and sustainability innovations of the future that we believe will disrupt key industries and drive the economy over the next fifty to one hundred years. Through our deep dive into these unexpected products and processes, we will show you how you can use our repeatable, data-driven framework to integrate sustainability into your overall corporate strategy—and to profit from it.

There are several scorecards out there that approach climate change economics and business decision-making; however, none of them are driven by science. The Sustainability Scorecard is the first scientifically rooted, data-driven methodology for strategic, sustainable transformation. It guides organizations in designing a future that is healthful, circular (i.e., restorative and replenishing by design), 'and' effective in leveraging climate economics—what we see as the greatest business opportunity of our times.


WHO WE ARE AND OUR WHY

Paul Anastas and Urvashi Bhatnagar here. Here's a bit about us and why scaling sustainability and the Sustainability Scorecard are so important to us.

URVASHI

I am a healthcare professional and have held various leadership positions in a variety of roles within healthcare. My interest in environmental sustainability was an offshoot of my early career focus in India in physical medicine and rehabilitation and public health. I began my career as a physical therapist intern at St. Stephen's Hospital in Tis Hazari, New Delhi, home to the Physical Medicine and Rehab unit led by Dr. Matthew Varghese. Dr. Varghese, an orthopedic surgeon, is well known for his impact and leadership in reconstructive surgery and rehabilitation of polio and post-polio syndrome, even drawing mention from Bill Gates in his blog "Gates Notes." I learned from him about social and environmental determinants of health, and his work in the field of health equity had a lasting impact on my professional and personal development. During that internship, the interaction between our natural environment and human health became clear to me, and I dedicated my career to improving healthcare access and delivery to the communities that require it the most. While pursuing my doctor of physical therapy degree from Boston University, I designed and led community health programs in my clinical practice as a program director in northern Virginia and expanded service-line offerings to impact total patient wellness in my practice. I went on to design and lead complex, integrated system transformations in almost every aspect of the healthcare system and have designed programs at the 50,000-foot level leveraging cutting-edge science and analytics to effect change at the ground level. I am particularly passionate about scaling access and delivery of high-quality care to the communities that require it the most.

While I was working on my MBA at Yale School of Management, I happened to attend a talk by Paul at the National Arboretum in Washington, DC. He discussed the power and importance of designing for the future and the role of management systems that support innovation and scaling; subsequent to the lecture, I changed my academic focus area from healthcare to sustainability.

Currently, there exists an abject lack of focus on the role that circular economies and inherently sustainable products play in human health within the healthcare industry, and more leadership is required within healthcare to evolve current practices in a manner that is holistically beneficial for patients. In essence, leaders today are designing the care delivery of the future, and I believe that the principles outlined in this book will support the overall transformation that our industry requires to enable patients to thrive fifty to one hundred years into the future.


This excerpt is from the hardcover edition.

Monday we begin the book When They Win, You Win: Being a Great Manager Is Simpler Than You Think by Russ Laraway.
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